Apple will use Gemini to power Siri AI
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Apple launches 'Creator Studio' bundle of apps
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Apple’s Creator Studio takes in all its mainstay apps for a subscription price seven times cheaper than Creative Cloud.
Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.
Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone 17 Pro with the screen facing down is slid back and forth across a long table.
Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.
Apple's services segment is becoming a bigger part of the story, and the company's latest updates suggest that momentum is carrying into fiscal 2026.