Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

To view an enhanced version of this graphic, please visit: https://images.newsfilecorp.com/files/8814/141399_dccb3016c46e196d_001full.jpg The AR Showroom uses Apple ...

LEVAR, a leading provider of augmented reality (AR) and 3D “view in your space” technologies, and the Lighting Showroom Association (LSA), have announced the launch of their partnership platform to ...

Tata Motors’ Land Rover has unveiled augmented reality (AR) technology ahead of the launch of the Discovery Sport, the Freelander replacement, bridging the gap between the announcement and vehicles ...

Augmented reality (AR), a technology that overlays virtual information onto the physical environment, is coming to a car showroom near you. Several car dealerships around the world are experimenting ...

Brian Cooley is CNET's Editor at large and has been with the brand since 1995. He currently focuses on electrification of vehicles but also follows the big trends in smart home, digital healthcare, 5G ...

How virtual and augmented reality are changing the way you shop Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into ...

SEAT recently launched an augmented reality campaign, giving visitors to its showrooms a new way to experience its latest motor offering. Using the Blippar app, users are able to point the camera from ...

CHICAGO and SAVANNAH, Ga., Nov. 30, 2022 /PRNewswire/ -- Today, LEVAR, a leading provider of Augmented Reality (AR) and 3D "View in your space" technologies, and the Lighting Showroom Association (LSA ...

LAS VEGAS- Marxent, a developer of virtual reality and augmented reality technology for enterprise retailers and manufacturers, is exhibiting and presenting at the 2016 NAHB International Builders ...

See what new curtains, a new refrigerator or a new couch look like in your own home before you buy them with virtual or augmented reality applications created by a company based in the Miami Valley.