So-called "mixed reality" headsets are on the cusp of becoming a mainstream technology, and as Sony, Meta and Apple launch their own devices, BMW is looking at how it might of use in cars. BMW/dpa BMW ...

BMW’s idea of an augmented reality windscreen just got a bit closer to reality. The concept was part of the iVision Dee car that is paving the way for the company’s Neue Klasse vehicles that will ...

BMW's North American branch worked with Google Cloud to offer a new perspective into the iX and i4 all-electric models. The German marque has developed the iX and i4 AR Experience, which allows users ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (Our Auto Expert) – BMW M unveils a ...

Prospective customers of the BMW i3 and i8 can now benefit from an advanced pilot programme being rolled out courtesy of a 3D augmented reality experience working with Tango, Google’s smartphone ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...