Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

Alliance Boots has successfully merged Boots Opticians with Dollond & Aitchison, forming the second biggest optical chain in the UK. The new entity, trading as Boots Opticians, is being run as a ...

A new stand-alone Boots Opticians store has opened in Trinity Leeds offering optomap® as part of its Ultimate Eye Test, which could help to detect signs of serious health conditions including diabetes ...

A new high-end opticians has opened in Sheffield city centre in ‘a major vote of confidence’ in Fargate. The premium Boots ...