Judging from her Facebook page, Lisa appears to lead a charmed life. A middle-aged advertising executive, she takes pictures while strolling through London on a European vacation and choosing fresh ...

Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher, and educator. She is a financial therapist and transformational coach, with a special interest in ...

We humans are comparison creatures. We are constantly measuring ourselves against other people. This attribute may have evolved as a means of helping us fit into the social hierarchy of the cultures ...

Smart consumers understand a product as well as its retailer well before they make a purchase. This has been true of consumers for decades. In past years, they would wander from shop to shop searching ...