The moving target of what qualifies as 'clean label' among consumers can throw food marketers for a dizzying loop, however there are a few general constants food brands and manufacturers can follow to ...

Next time you go grocery shopping, take a few extra minutes to glance over the labels on some of your favorite packaged foods. Most likely you’ll notice a bunch of food and health claims like “organic ...

The Sugar Association has filed a petition with the Food and Drug Administration (FDA) requesting the establishment of a clear definition for the use of the term 'natural' on food and beverage product ...

Natural Cheetos? That’s right. The line has since been changed to “Simply” from “Simply Natural,” but the case illustrates why consumers have been pressing the FDA to reexamine the “natural” label.