Lockheed Martin's decision to sell the bulk of its IT business is another example of the challenge of differentiation in a market focused on price. Lockheed Martin Chairman and CEO Marillyn Hewson ...
Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...
Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...
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