Digital marketing can be an impersonal practice. There are screens, devices, and hundreds of other things that stand between you and a user, which makes finding a way around that distance difficult.

Research is proving that emotion plays a big role in customer experience and how your organization craft theirs will be the difference between success and failure. In the world of digital business, ...

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...

There are many reasons why emojis are so popular. One of the main ones though is that they allow people to express emotions in a simple but effective way. Online written communication – communication ...