Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...
Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad ...
Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob network and DoubleClick services. The company says they’re designed ...
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