The email marketing world no longer revolves around sending mass emails to a huge list and hoping some take the bait. Instead, it’s about engaging email recipients with content they want and look ...

Email marketing: it's the most powerful tool in your communications and customer-conversion toolbox. And although creative and engaging emails may be important once a recipient opens your message, ...

B2BWorks, the business-to-business digital marketing and media services provider, today announced the addition of permission-based email list management services to its suite of B2B digital marketing ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

PORTSMOUTH, N.H.--(BUSINESS WIRE)--PoliteMail Software, provider of Outlook-based employee email engagement solutions, announced the availability of Syncronym, a new software system to automate ...

I've been managing an ever-growing list of contacts that I've collected over my time in the industry. As this list has been moved from device to device, from collaborative system to collaborative ...

Of all marketing tools, your email list remains the most powerful and valuable. In terms of ROI, Facebook, Twitter, video and SEO can't compare in getting customers to take action. Of course, if you ...