Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their ...

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an ...

Epsilon rapidly intensified into a major hurricane, forecasters said Wednesday afternoon. The Category 3 storm is likely to miss Bermuda, yet its effects may still be felt there, so the island is ...

Publicis Group plans to acquire Alliance Data's Epsilon for $4.4 billion, making it the advertising holding company's biggest acquisition to date. The deal is aimed at helping Publicis more actively ...

Epsilon is the world’s largest permission-based e-mail marketer. Other companies, such as Best Buy, use Epsilon to send promotions or other e-mails to their customers. Naturally, the company has ...

How can brands market to their target audience if they don’t actually have a full picture of who their target audience is? According to Ric Elert, president and COO of outcome-based marketing company ...