Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Thrill and concern meet 7 augmented reality shifts in 2025. The last month has shown entertainment, optics, and niche ...

The global augmented reality market size was US$ 16.9 billion in 2021. The global augmented reality market is forecast to grow to US$ 109.4 billion by 2030 by growing at a compound annual growth rate ...

CEO and co-founder of SightCall, the fastest-growing AR-powered visual assistance company in the world with customers on all continents. Utilities are any item or service essential to the operation of ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. VTT Technical Research Centre of Finland Ltd studied ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

Medical schools are also looking into how augmented and virtual reality can play a part in training future doctors and surgeons with better simulations. The University of Nebraska Medical Center has ...

Apple has been granted a patent (number 11521359) for an “extended reality recorder” that hints that the rumored “Reality Pro” will be able to record extended reality scenes. In the patent, Apple ...

Many new applications aim to make information systems and machines identify their users and take their individual needs and emotions into account. Many new applications aim to make information systems ...