Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

In the world of women’s clothing, a 4 is a 2 is a 6. Everything is relative unless, of course, you’re shopping in Brandy Melville’s teen-“friendly” SoHo store, where the only size is small. One of the ...

Artificial intelligence is changing our world daily — and that holds true when it comes to understanding our feet. In recent years, companies such as Volumental and Aetrex have introduced AI-driven ...

Hawaii surfer Elizabeth Sneed hopes to improve the representation of plus-size women in the surf industry with her Curvy Surfer Girl Movement. With female surfers hitting the waves at this summer’s ...

A new startup, TOWEL, has just secured funding for creating towels that actually fit the average size 16/18 woman - and beyond - in the United States. “We have all seen the quintessential advertising ...