Many online businesses are known and referred to by a web address comprising a top-level domain (TLD) like ".com" and a second-level domain (SLD), which is the portion of the address immediately ...
Editor’s note: This post was originally published on March 16, 2020. U.S. Patent and Trademark Office v. Booking.com raises the question whether a business can create a registrable trademark by ...
Generic terms—those words that actually name a product or service—are ineligible for trademark protection under current United States trademark law. The United States Patent and Trademark Office ...
The district court concluded that even though the word “booking” is an unprotectable generic term, combining that term with “.com” transformed it from an unprotectable generic term into a descriptive ...
One often sees stories about companies announcing new brands. Today, Waymo has announced it wants to change the generic term for what it’s doing, and presumably push others to use the same generic ...
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