Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...

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If you love dressing up for special occasions, you know how quickly the cost of a single outfit can add up, especially if you only plan to wear it once. Rent the Runway offers a stylish, ...

If skincare, makeup, or hair care products are part of your regular routine, you already know how quickly those essentials run out, and how expensive frequent restocks can be. Sephora makes it easy to ...