IBM Corp. said today it’s buying the database company DataStax Inc. in an effort to turbocharge the capabilities of its growing watsonx portfolio of artificial intelligence development tools. The ...

One of the themes for IBM Think 2025 — this week’s flagship event for customers, partners and analysts — is exploring how AI and automation are being put to work in the real world. One of the big ...

IBM launched Watsonx Orchestrate, a new AI agent platform for enterprise customers. Management claims the tool will help businesses unlock value from unstructured data -- an area where most companies ...

As artificial intelligence adoption accelerates, so do concerns around effective data governance — and nowhere is that truer than in financial services. IBM’s watsonx platform can help. Artificial ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...