So where do logos come from? It’s both an interesting and useful question to ask. Let’s dive right into it, (or skip to the bottom of the post where you can see our summary with a few big examples in ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its ...

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot more going on in your brain than meets the eye when you spot McDonald’s golden arches or Nike’s signature swoosh. In 400 ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Every year companies spend millions of dollars designing and in many cases re-designing their logos. Color plays a huge part in logo design–but what do those colors mean, and what do they say about ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

British Design Experts have created an infographic detailing the history of the logo. Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to ...

Logo design has become cleaner in recent years with a shift away from graphics and towards plain font. American Airlines recently scrapped the eagle that had adorned its logo for 83 years, while Delta ...