One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try ...

To coincide with an announcement of Apple’s iPhone 8 today (September 12), Apple has launched its new mobile operating system, iOS 11. This update to the OS will naturally include an update to Safari ...

Apple's innovative Intelligent Tracking Prevention feature had some big flaws. Google’s security researchers unearthed some huge security vulnerabilities in Safari that let users’ online behavior to ...

Safari’s “Do Not Track” setting was supposed to protect us from advertisers following us from website to website but it never worked like it was supposed to and Apple has given up on it. The goal of ...

Thumbing its nose at Facebook, Apple is taking direct aim at the social giant’s Web-tracking tools. Among a slew of other news coming out of Apple’s Worldwide Developers Conference (WWDC), this week, ...

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

The company said it will expand use of its Intelligent Tracking Prevention (ITP) technology to stop the use of first-party cookies that stalk users around the web.