IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought ...

IPG had a bad year. Tech clients slashed their ad spend, which hurt IPG’s bottom line. Its digital agencies underperformed. Meanwhile, economic concerns and geopolitical unrest from the ongoing ...

The Drum was set to interview IPG Mediabrands’ UK & EMEA CEO Richard Morris on Monday, December 10. You may recall, however, that Omnicom’s proposed takeover of IPG was announced on December 9.

Three years ago, Huge had a huge problem. It was averaging a year’s tenure for every CEO that took the hot seat. The agency that had been lauded for boundary-pushing work like the Pepsi Refresh ...

Experts weigh in on where the brand goes from here. Omnicom Group Inc. is in advanced talks to buy Interpublic Group of Cos. in a deal that would create the world’s largest advertising firm, the Wall ...