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Lego designed its new interactive Smart Brick

Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement.

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Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

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How Lego designed its new interactive Smart Brick

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Lego unveils its most ambitious product in 50 years to fight screen addiction

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform that aims to peel children from their phones and draw them back into physica...

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CES 2026: Biggest change to Lego in 50 years

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Lego unveils tech-filled Smart Bricks - to play experts' dismay

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Lego launches first smart brick with computer chip in Las Vegas, US

The Danish toy giant has created a brick containing a tiny computer chip, aiming to make play interactive without screens.

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Follow the Lego CES 2026 press conference live right here

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

3hon MSN

I tried Lego Star Wars smart play sets at CES — and they’re built for play, whether you fly an X-Wing or a TIE Fighter

Lego Star Wars SMART Play: Darth Vader’s TIE Fighter: This set contains 473 pieces to build the TIE Fighter, an outpost, and a fueling station. It includes one Smart Brick, a Darth Vader Smart Minifigure, a TIE Fighter Smart Tag, and a standard Rebel Pilot Minifigure. It’s priced at $69.99 / £59.99 / AU$99.99.

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

Bleeding Cool

LEGO Star Wars SMART Play: Darth Vader's TIE Fighter Revealed

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets starting with Star Wars

Game Rant on MSN

LEGO Lord of the Rings Build is the Most Amazing Thing You Will Ever See

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply incredible.