The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The list of things people can do with LEGO is literally endless. Case in point: The below experiment centered on the dynamics of dropping LEGO minifigures into a vortex. A vortex itself made ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Teachers of years 1-10 see the benefits of hands-on computer science and AI education but lack the right tools to engage ...

LEGO has launched a new augmented reality portal called LEGO AR Playgrounds, an app through which kids can access "mixed reality experiments" from the company. The portal is only available on iOS at ...