Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

LEGO’s first ever Sesame Street set is about to drop thanks to their Ideas crowdsourcing platform. The 1,2,3 Sesame Street (21324) set will take adult fans back to their childhood with six minifigures ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Back in April, Nintendo unveiled their long-awaited Super Mario collaboration, revealing the ...

Back in March, we brought you the first look at Nintendo and The LEGO Group's new hands-on, interactive LEGO Super Mario game. While the last few months have felt like a lifetime, the wait is almost ...

Now that the LEGO Nintendo Entertainment System has officially been revealed, consumers are looking to pre-order one. The reason people are looking to pre-order is that the product has yet to be ...