As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Bankers read the Wall Street Journal. Doctors read JAMA. Highly qualified district and school leaders? They read EdWeek. As marketers we know not every lead is created equal. You're looking for the ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Have you ever felt overwhelmed by the idea of running Facebook Ads? You’re not alone. For many small business owners and beginners, the platform can feel like a maze of options, leaving you wondering ...