Consumers today look for authenticity. They also look for companies that share their values and remain true to their purpose. Lip service is not enough—you must live your purpose and turn that into ...

Deja vu all over again. Fifteen years ago, private homebuilders last faced an operating and selling environment this unforgiving. Back then, the housing crash was a single, seismic event. Today, it’s ...

Thus, any market rotation we get in 2026 is likely to be gradual and subtle. It's less likely, in our view, to be a major ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Since 2010, less than 10% of the time has the market traded at a 4% premium or more to our valuations. The macrodynamic tailwinds that supported 2024 are fading. With the market trading at the high ...

It was July of 2020 and the interest rates had just dropped below 3%, every Title & Escrow company was slammed! In this season, most companies were well on the way to making more money than they had ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The goal of marketing is to find and build relationships with customers, and the function of marketing sits at the interface between customers and the company that needs customers to build financial ...

While the markets await the next Fed Reserve meeting, the uncertainty over monetary policy weighs on markets as much as the uncertainty about tariffs. This past week, the market reversed some of its ...

Some tips to position your product so consumers see it as the next big thing. People are like raccoons: we're attracted to the new, shiny object. Customers want to buy whatever’s innovative or cutting ...

The landscape of robotics is rapidly evolving, with new entrants regularly disrupting market dynamics. Recently, the spotlight has been on Gemini Robotics, a company making headlines with its ...