Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

Estimating a 1-Y target price of $55 per share, implying some 35% upside. Perion Network shows sustained growth despite advertising pullback, with Bing as a large driver. The key risk is that ...

US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of ...

Reuters tried it and failed. Enron was developing it before it collapsed. Even Dow Jones explored it, but couldn't figure out how to make it work. Now a well-known ad industry insider appears to be ...

Perion is a leading digital advertising technology company, offering a comprehensive suite of solutions that empower advertisers to optimize their campaigns and maximize return on investment. With a ...

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. It’s not your imagination if it feels like all your clients ...

AOL acquired Internet advertising firm Quigo Tuesday in its latest move to transform itself into an ad network. And given AOL's financial state the rejiggering is a good idea. In a statement AOL said ...

With the economy taking a toll on even social-networking sites, eMarketer reduced its global forecast for advertising in the sector this year to $2.3 billion, according to a report in The Wall Street ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Network Advertising has been awarded the creative mandate for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands after a multi-agency pitch. Under this mandate, Network Advertising will ...