This trippy image appears to be a pigment enigma. Puzzle lovers are straining their brains over this optical illusion, which reportedly fools the viewer into thinking that they have gone colorblind.

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Kate Bacon has a bachelor’s degree in integrative physiology. The science whiz shared that the color cyan is rarely seen because most screens can’t display it. One way to see true cyan is to use the ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

Check out some of these optical illusions, below — and see how you perceive images placed before your eyes. Just how do optical illusions work? "From an evolutionary standpoint, optical illusion is ...

A viral video of a hat seemingly changing color when near two different lights has gone viral on the social media platform TikTok. The video posted by TikTok user oteliacarmen has racked up more than ...

Optical illusions occur naturally in different habitats and conditions across the world. Cloud formations can sometimes make it seem like there's an ocean or a UFO in the sky. Whether it is salt flats ...