In picking Packers-Bears for Prime Video, the NFL knew exactly what it was doing. The best matchup of the wild-card round became the most exciting of the six games, too. That propelled the contest to an all-time streaming record, with 31.61 million viewers.

"Who's going to watch an NFL game on the internet?" More than 31 million people, it turns out.

Amazon’s Prime Video set a new NFL streaming record, drawing 31.61 million viewers last Saturday night to a wild card playoff game between the Chicago Bears and Green Bay Packers. Helped by the Bears’ thrilling comeback,