The company’s pitch: Perceptual Positions has two goals through the original designs and sale of its products. First, to raise awareness for post-traumatic stress disorder and second, to make it ...

An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...

Confidence, or the lack thereof, naturally fluctuates for any human. Whether you feel down when receiving negative news or after a huge deal falls through, your business will inevitably throw you ...