They may be labelled 'Small & Mighty' but Unilever's Persil and Surf 2 x Concentrated laundry detergents are making a big impact in-store. Persil led the way in the fabric care sub-category, ...

The soap wars took an unexpected turn this week with the revelation that Procter & Gamble is launching a liquid capsule version of its Ariel detergent three weeks ahead of rival Lever Fabergé’s ...

With huge competition prevailing between the two FMCG companies, Unilever and Procter & Gamble, Unilever announced the launch of a powerful new formula called as Persil Power which excited many ...

A liter of sweat, a gram of salt, a billion dead skin cells, 15 grams of body oil, plus extra cellular DNA. That's what the human body sheds every day, according to Keith Rutherford, innovation boss ...

The Persil ProClean + Oxi Power is part of the Laundry Detergents test program at Consumer Reports. In our lab tests, Laundry Detergents models like the ProClean + Oxi Power are rated on multiple ...

How a genuine innovation in manufacturing helped create a breakthrough and drive growth in a mature market for the Persil brand, reestablishing it as No.1. How a radical shift in communication ...