There is an old joke:<BR><BR>A linguistics professor told his class "in English, a double negative forms a positive. In some languages though, such as Russian, a double negative is still a negative.

Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

According to a recent study, the tendency to experience positive affectivity contributed to people being physically active or even increasing their activity during the COVID-19 restrictions. In ...

Positive and negative reinforcement are common, often complementary tools used by managers to motivate workers. A positive reinforcement is a reward or incentive offered to an employee for meeting ...