In this day and age of glitter eyeshadow and high-def, Instagram-worthy makeup, ensuring your eyeshadow game stays on point is crucial. And between sun exposure, sweat streaks, facial sunscreen, ...

Nothing is worse than going all out on a makeup look — a red lip, bold smokey eye, graphic liner, etc. — and then having it melt away after an hour or two. All that hard work was wasted because your ...

With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

You’ve tried countless primers promising to minimize pores, but most just create a temporary smoothing effect that disappears within hours. However, there’s one type of primer that actually makes ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...