Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

In an increasingly crowded business landscape, setting your business apart from industry peers is critical to achieving success. While some leaders may choose to prioritize looking within, keeping a ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...

Opinions expressed by Entrepreneur contributors are their own. Whether pitching your company for funding from startup investors or putting together a business plan to present to the bank, building a ...

Augmented reality is emerging as a powerful tool for enhancing online shopping experiences. By allowing customers to visualize products in real-world settings—such as previewing furniture in a living ...

Forbes contributors publish independent expert analyses and insights. I am the Jenkins Professor of Accounting at NC State University. When product market competition is greater, companies choose to ...

Here's a fun fact about Craigslist. It looks like it was designed in 1995 because, well, it basically was. Purple links, wall of text, zero visual hierarchy. Design students use it as an example of ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...