Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

As much a backhanded indictment of easy access to DV cameras, motion graphics software, and Final Cut Pro as the slippery advertising tactics it targets, this kitchen-table doc aims to expose the ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Boko Haram was a creation of PDP. General Owoye Azzazi, a first class military intelligence officer and one time National Security Adviser to President Jonathan was categorical. Boko Haram was the ...

Following the Leafs' win over the Utah Hockey Club on Monday, goaltender Joseph Woll may have sent fans in Toronto a subliminal message ahead of upcoming homestand. The Maple Leafs narrowly avoided ...