Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

The streets of Cincinnati were awash with color in October as an estimated 1.5-million people enjoyed the BLINK light and art festival, which featured four large-scale projection mappings powered by ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...