In-building location and tracking is possible today thanks to the Wi-Fi- and Bluetooth-enabled mobile devices that have become indispensable for organizations and consumers alike. Both wireless ...

It’s official — brands have lost the battle for control to users. That doesn't mean brands have no chance to take control of their narrative and experience, but they are certainly feeling the pressure ...

Mobile and cloud-based technology startup Mist Systems, located in Cupertino, Calif., has developed a solution that creates “virtual Bluetooth Low Energy (vBLE) beacons” by using software algorithms ...

Omnichannel marketer SmartFocus is today offering an alternative to standard beacons. The company is calling its technology “virtual beacons,” and claiming it is the first of its kind. But the service ...

Our always on, always connected world has reached a point where there are now 2.6 billion smartphone subscriptions globally. In just five years, nearly 70% of the entire population will be using ...

For decades, the enterprise Wi-Fi network served one purpose: to connect users devices to the company network. However, the rise of digital transformation has caused many organizations to leverage ...

Vesper Marine designed its Virtual AIS Beacon in 2010 and installed the first solution in 2011. Developed to address the need to make hazards at sea visible when costly physical infrastructure is not ...

Using Message Cloud, store staff can create zones in a store by drawing them onto a floorplan in the system SmartFocus has launched the Message Cloud, which is designed to offer brand marketers a ...

The world is at an inflection point, where smart devices (phones, tablets, and laptops) are taking over as the predominant computing platform. While this can present various challenges from a wireless ...

Norths Collective plans to roll out virtual beacons as part of its customer acquisition and data strategy, to follow the forthcoming launch of a members app. The hospitality group owns seven venues ...