If you're on the hunt for a job with the federal government, you should be aware of Veterans' Preference, which can give you preference over non-veterans for both getting a federal job and being ...

Many veterans still do not understand how vets’ preference works in federal hiring – and it’s a factor in complaints filed over application of the benefit designed to help former service members find ...

Employers often have a set of standards and guidelines that establish the types of workers they prefer to hire. There is a fine line, however, between preference and discrimination. Employers must be ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...