Amazon’s latest advertising push should surprise and delight consumers, if it doesn’t terrify them first. Axios reported on Tuesday that the online retailer quietly kicked off a pilot program recently ...

It’s a known and perhaps depressing fact that Amazon knows a lot about us. The company’s many tentacles have become a ubiquitous part of our lives. And the Jeff Bezos-founded company is only trying to ...

Free samples, from the little bits of brownies at a bakery checkout to the spritzes of perfume at the department store beauty counter, are time-tested ways to make customers feel happy (and possibly ...

Amazon is testing a program where consumer product brands like Maybelline and Folgers pay to send free samples to Amazon customers based on data indicating what they may buy, according to a report ...

The Seattle-based company hopes that by sending samples of new products to customers based on their consumer habits with machine learning, it can boost its advertising business to overtake Facebook ...