Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...
Just because LEGO Technic is technically a toy doesn’t mean that you cannot do solid engineering with it, like building ...
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Lego’s next big experiment: bricks that respond to play
The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...
LEGO’s new Jeep Wrangler Rubicon set includes a duck Easter egg, working suspension, steering, and a V6 that kids can ...
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