Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
IEEE

Quadratic Transform for Fractional Programming in Signal Processing and Machine Learning: A unified approach for solving optimization problems involving ratios

Abstract: Fractional programming (FP) is a branch of mathematical optimization that deals with the optimization of ratios. It is an invaluable tool for signal processing and machine learning, because ...