This week, the AdExchanger Commerce Media Newsletter took a look at AquaSonic an oral care manufacturer and – in my humble opinion – an emblematic case study for digital-native consumer brands.

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

Steve Starobinsky was tasked in March with refining Pudgy’s approach to consumer packaged goods, given decades of experience ...

For months, President Donald Trump or members of his administration have used federal data showing a large increase in ...

An overview of the latest global ad spend landscape at categories level. The global ad market is set to close out 2025 at a value of $1.19trn, a remarkable 8.9% increase on the double-digit growth ...

NIS2 is in effect and the to-do list for CISOs is exploding. The frequent result: unclear requirements, a huge documentation ...

It was unthinkable a few years ago, but the state's biggest-ever business failure could give South Carolina a front-row seat ...

The man in charge of logging each native seed in Ireland has described the project as like “Noah’s Ark” for plants – a vault for renewal after ecological disasters. Conservation ecologist Darren Reidy ...

You can’t just browse a homepage to figure out if a sportsbook is safe or sharp. You have to test them. After running six major betting sites in the USA ...

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

In 2025, that meant it was impossible for me to scroll through my feed without being visually assaulted by ingratiating ...