Deep beneath the ice that defines modern Greenland, scientists have uncovered traces of a very different world, one that ...

Have you ever felt like you’re spending your life trying to live up to others’ expectations? Well, you might want to give the funeral theory a read. The “funeral theory” has been trending across ...

Objective: This study employs bibliometric analysis to examine the current state, popular topics, and trends in the application of the Behavior Change Wheel (BCW) within the medical field, aiming to ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...

Introduction: There is an ongoing debate whether the currently used psychological interventions to motivate people to switch to more pro-environmental behavioral alternatives are effective. In the ...

Smoking cessation is a case in which the saying “If at first you don’t succeed, try, try again” is particularly relevant. It typically takes many attempts to achieve long-term success; in fact, ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

Humans have a long history of reshaping their canine companions, which evolved from ancient wolves. At least 10,000 years ago, Arctic peoples were using selective breeding to create sled dogs, ...