The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Every new year in the tech world begins with the Consumer Electronics Show (CES). CES is one of the largest annual technology ...
LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.
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What are LEGO Smart Bricks and how do they work? Price, pre-order details and release date inside
LEGO is launching a new interactive platform called LEGO SMART Play. This innovation uses Lego smart bricks that allow ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
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