An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Royal Mail has launched a DM campaign to encourage advertisers and marketers to use the medium. The national postal carrier has worked with Proximity London once again to create a campaign aimed ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The complainant suggested the direct mail promotion encouraged ‘frivolous spending’. Cash Converters defended the advert by saying its customers did not always have access to other areas of mainstream ...

According to the Parenting Group's 24/7 MomConnection study, in a typical week almost 100% of moms have watched TV, been online, listened to the radio or received a direct mail promotion; 91% of moms ...

Let’s say that the vast majority of your sales come in the third and fourth quarters of the year. Maybe as much as 80% of your business is done in the last few months of the year, making this the only ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...