Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Series 5 Character Packs + Goomba Shoe Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego sets, this ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

Banjo creators Chris Sutherland, Ed Bryan, Gavin Hood, Gary Richards and Steve Malpass explain how the series evolved ...

I never thought I'd ever say this, but having a decent charger in today's day and age has actually proven to be a game changer. Modern life requires us to carry around so many devices that need ...