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Technology Acceptance Model
3:50
YouTubeQUT IFB101
Technology Acceptance Model
The Technology Acceptance Model helps us to understand why technology is adopted. TAM, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it to be useful for their needs, they will be more likely to use the technology. This would lead to their 'actual' use of the technology. Used some ...
177.9K viewsFeb 26, 2015
Unified theory of acceptance and use of technology UTAUT Model Explained
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